Lidl has been one of the great food retailing success stories of recent years and the next phase of their growth and development is critical.

The relationship with their incumbent advertising agency had run its course and Lidl needed a new agency partner that would deliver brand communications to help the business continue its deliver its ambitious targets.

Chemistry and co-operation were key to Lidl Marketing, and AAR made sure there was every opportunity to keep these criteria front and centre throughout the pitch programme.

Commenting on the process, Jessica Rayner, Head of Strategy and Brand Development for Lidl, said “We reviewed several intermediaries to manage our recent creative agency pitch process and I’m pleased to say that we made the right decision in appointing AAR to support us on our journey. We are a very lean team and AAR provided us with the extra administrative support that we required throughout the process, including some last minute changes to the schedule without any hiccups. They were always available at the end of the phone if we had any questions or concerns and provided us with the right level of guidance to ensure the final result we got to was the right one.”