Whether you need a fast turn-around on a project brief or want to build a long-term partnership, selecting the right PR agency is vital to success. In an age of complexity and disruption, impartial advice is more important than ever in creating the agency connections that drive your projects forward.
The PR landscape is evolving at a rapid pace and choosing the right agencies for the job in hand is tougher than ever. Pitching is the lifeblood of any agency, and when the process is managed effectively, is hugely rewarding. Equally, when a pitch process is run badly, it is frustrating and draining for all involved.
In response to these challenges, AAR has partnered with PR industry leader Andrew Bloch to lead our PR Pitch Consultancy offer. There are two ways AAR can help you find your perfect partner:
1. Long-term Partnerships
When you require a long-term retained PR agency to support business objectives, AAR’s extensive industry knowledge will help you select and establish the right agency partners and maximise your marketing ecosystem. We get you to the right partners quickly through our tried and tested search and selection process as well as ensuring you have the best commercial model in place though our extensive data on agency rates:
2. Rapid Response Unit
With ever-tightening purse strings and an increasing demand for project-led briefs, our Rapid Response Unit is designed for clients that have project briefs which require a fast turn-around, helping you to make quick decisions with confidence and select an agency in a 24 hour ‘shootout’.
Our Rapid Response Unit is designed to make the PR pitch process quick, easy and effective. Delivered remotely during times of social restrictions, you will see how an agency thinks and responds to your brief in real time, providing you with valuable insights into how they work.
The scope of work, company culture, approach to marketing partners, timelines and desired outcomes.
We pre-vet agencies for their suitability, pitch availability and any potential conflicts of interest, saving you time and hassle.
Within one week of AAR receiving your brief, we use our extensive IP to draw up a longlist of no more than six agencies that meet your requirements.
Together we review agency credentials and help you short-list three agencies to take forward to pitch day.
Agencies will be issued with background information 24hrs in advance of pitch day.
The brief will be issued to agencies on the same day as the pitch, meaning you get to see how an agency responds on the spot.
On pitch day, you will meet and receive presentations from the teams who will be working on your project.
Throughout the day you can observe the agencies at work as they prepare the pitch, gaining insight into their thought processes and working dynamics.
You will select an agency by close of play on the same day, ready to partner on a successful project.
We stay connected with you to make sure your PR agency relationships are healthy, productive and driving results.
With a plethora of PR agencies to choose from, we can quickly match you with the agency who can deliver your brief on time and on budget.
By vetting candidates in advance, we’ll support you in making the right decision the first-time round.
We’re experts in the PR agency marketplace, with deep specialist knowledge of industry movers and shakers. We help you look beyond the facade of agency brochures and discover the ideal partner to drive success.
"I don’t know how anybody appoints an agency without using AAR."
Smart Energy GB
AAR has worked with marketing organisations and their external partners for more than four decades, witnessing ﬁrst-hand how the landscape has evolved. The insights we gain from senior marketers, agency leaders, consultants, innovators and technology specialists give us a rare perspective.
Beyond managing all PR pitches at AAR, Andrew Bloch also takes on a wider remit, encompassing the development of new approaches to supporting both brands and PR consultancies.
An industry stalwart and renowned entrepreneur, Andrew has been the chief PR advisor to Lord Sugar for more than 20 years. He is listed in the PR Week Power Book, 'The Definitive Guide To The Most Influential People in PR’, and is ranked as the most influential PR professional on Twitter.