For senior marketers looking to critically assess an incumbent agency, AAR’s Commercial Audit is the most efficient, cost-effective and accurate way to gather insight into how things are working and where improvements could be made with your external agency partners.
It can be challenging to get impartial, objective benchmarking of the commercial position with your agency - whether it be hourly rates, cost-efficiency of production or effectiveness of collaboration with other incumbent agencies. Often, it can feel like the only way to gather the information you need is with a lengthy pitch process.
AAR works closely with both brands and agencies to gather the information that’s relevant to your specific needs, meaning you can avoid calling an unnecessary pitch and still get all of the data you need to succeed.
The consultancy is flexible and can cover analysis of one, two or all three of the elements above.
AAR’s Commercial Audit consists of three core areas of analysis. We work with you to determine what information you need, and how best to achieve this:
We work with you to agree the scope and level of information and involvement required
Adjust time and cost as required
Compare your agency’s hourly rates against our database
Measure production processes against industry best practice and explore current ways of working
We report our findings and recommend the best ways for you to make changes and improvements
We provide a fact base that enables clear and focused recommendations of where efficiencies and improvements can be applied, as a result of an evidence-based examination.
Improves the working relationship between you and your agency by ensuring the question of efficiency and cost competitiveness are answered and addressed.
Find new and more effective ways to incentivise performance with AAR’s expert help and our knowledge of a wide range of emergent commercial models
The evidence that longer working relationships between brands and their agency partners delivers better work is unquestionable. AAR’s Commercial Audit delivers a critical analysis that builds on and strengthens a good working relationship.
Get in touch to discuss how we can help you maximise your agency relationships.