AAR’s Design practice enables brands to evaluate their current marketing ecosystem, and design changes to help them sustain growth.
Your marketing ecosystem is composed of distinct layers, including how you think, create, trade / buy, adapt, distribute and measure. Each has an important role to play in driving growth, and the efficiency and effectiveness of any marketing ecosystem is determined by the architecture of internal and external capabilities across these layers.
When change is required, what will enable the necessary improvements, empowering you to better connect the business with its customers? What will maximise efficiency and effectiveness, both within and between layers? These are the questions that AAR’s Design practice answers.
Whilst every brand considering ecosystem change starts from a different place, they are asking the same core questions. What is the best blend of internal and external capabilities to drive growth for my business?
Our Design practice includes 6 unique services, to help Brands audit their current performance and capabilities, and use this insight to design changes: