In-housing Consultancy

Drive performance in your in-house team with AAR’s in-housing consultancy

Call Robin on +44 (0)20 7612 1200
Drop us an email

Get your house in order with AAR’s in-housing consultancy


In-housing continues to thrive as part of the agency model mix. The latest WFA Survey cited that globally, in-housing adoption is up from 57% in 2020 to 80% in 2022. Whatever the definition of in-housing or the capabilities within those in-house teams, that’s a huge change, and in-housing is now becoming a normal, almost expected, part of the marketing ecosystem mix.

With that growth comes a raising of the bar, more competition for the best talent, and increased expectations. AAR can help you embed, optimise and measure the performance of your in-house team through practical, tangible consultancy so that you don’t get left behind.

Typical questions we address through our In-housing Consultancy are:

  • What in-house marketing capabilities should we develop and grow internally, and which should be outsourced?
  • What are the cost and process improvements associated with in-housing key functional areas?
  • What are the cultural implications of building an internal agency function?
  • How will a new internal function align with my current teams and agencies?
  • How might we best blend in-house/ nearshore/ offshore resources, and which should be our own employees versus external partners?

What are the benefits? 


By in-housing the right marketing capabilities, and implementing the right resourcing model, businesses can improve alignment to meet strategic marketing requirements.  

External perspective

AAR offers brands an external and impartial perspective that is invaluable to developing an effective, optimised model.

Could you be getting more from your ecosystem?

Through AAR’s Design & Drive practices, brands can drive high performance from their marketing ecosystem - this can be applied to businesses that use external agencies, an in-sourced solution, an in-house capability, or a hybrid of those models.

These are just some of the ways we can help. If you feel you could be getting more from your in-house operation or you’re thinking of establishing a new in-house team, feel free to get in touch for an initial chat.


Robin Charney

Call Robin on
+44 (0)20 7612 1200
Drop us an email

Understanding In-House Agencies: What Agency Leaders Need to Know

Join AAR and Tabitha Winter for 'Understanding In-House Agencies: What Agency Leaders Need to Know', a must-see webinar for agency leaders navigating the rise of in-house teams. Explore the evolution, benefits, and challenges of in-housing, and discover strategies for external agencies to adapt and thrive.

Hear valuable insights from real-world case studies and the latest thinking around the issues that the in-housing debate raises. If you are considering an in-house agency for your creative ecosystem, this is a must watch! 

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