Ways of Working

Helping you get to faster, cheaper, better 


Call Robin on +44 (0)20 7612 1200
Drop us an email

Evaluate your current processes with your external agencies with AAR’s Ways of Working consultancy. 

At AAR, we regularly hear the same thing from CMOs and other C-suite leads: their agency output is great, but the process of getting there is hard work, too slow and feels like it costs too much. This situation can occur across many different business sectors and ecosystem models. While all brands are at different stages of their transformation journey, all have a common goal: to increase agility, eliminate inefficiency and drive effectiveness.  

AAR offers our Ways of Working consultancy to help you refine your processes and get the most out of your agency relationships. We can help fast track your path to success, deliver the next milestone in your marketing WOW, or clear roadblocks to progress. We deliver an appropriate and relevant solution at pace, with robustness and integrity, bringing our expertise to not only ensure we facilitate improvements but to bring insights of what’s being tested elsewhere by other pioneering marketers.  

Whatever the brief or challenge, our intent is always to put the ‘WOW’ into your ‘HOW’.  

What are the business benefits?


Saves you time 

Engaging our expertise and insight will save your CMO or marketing and procurement colleagues time, money and resources.

Improves performance 

We deliver a robust, informed and clear plan, developed specifically for your brief, culture and brand, in order to directly improve performance.

Accelerates change 

Increase the pace of improvement by bringing the very latest thinking and ideas to your challenge. 

Transparency and inclusion 

Bring your people, teams, colleagues and partners on the journey and include them in the testing and rollout of our decision framework.

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AAR has an uncanny ability to see beyond the brief; they delivered not only the consultancy we wanted but also the consultancy we needed. I would have no hesitation in recommending AAR for all consultancy projects that require a high calibre of perception and perspective. They were an absolute pleasure to work with

Creative Manager, M&A Creative, BBC

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Realise your ambitions

If you need a boost for your transformation programme, want to discover why there are delays or want some new ideas to drive the next wave of continuous improvement, then get in touch.


Robin Charney

Call Robin on
+44 (0)20 7612 1200
Drop us an email

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