Tap into the true potential of your existing marketing ecosystem, and pinpoint areas for growth with AAR’s Capability Mapping service.
Marketing capability mapping enables you to truly understand the skills and marketing capabilities that currently exist within your marketing ecosystem and what skills are missing to deliver growth. All of the elements of your ecosystem need to work effectively together to maximise potential, and understanding the extent of current capabilities across both inhouse teams and external partners is crucial.
AAR’s Capability Mapping is the most efficient way to identify gaps, overlaps and the skills required for future growth. It’s an invaluable tool for CMOs, procurement leaders or other senior marketers looking to establish a marketing capability model and gather insight into their current ecosystem.
Typical questions we answer with Capability Mapping include:
- What capabilities do I have within my marketing and agency teams, and is the balance right?
- What capabilities are missing that I need to deliver against my marketing strategy?
- Do I have capability overlap within my agency partners, and is there an opportunity to rationalise?