Helping agencies and consultancies win and retain business

Working with AAR

You don’t need us to tell you what a competitive place the agency world can be. Just finding the time to pursue new business can be a challenge. Working with us is a good way to ensure that none of that time goes to waste.

We act as an impartial new business and pitch consultants, advising on everything from brand positioning to pitch presentation techniques and pricing structures. We also provide relevant and valuable business leads from serious clients.

  1. We can help you to be match fit when competing for new business
  2. We can help you make sure you have the right commercial terms in place with your clients
  3. We can help you to improve the way in which you work together

Two ways to work with us

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You can work with us on either a formal or informal basis. If you choose an annual subscription, you will have access to extensive face to face consultancy, research, training and other benefits that will help you to be better at pitching, win new business and keep your existing clients happy.

More about Subscriptions

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Project Basis

You can work with us on either a formal or informal basis. If you prefer a project basis arrangement to a formal annual subscription, that’s no problem. You can buy specific modules of our consultancy and training that will help you to compete more successfully for new business.

More about Project Basis

Our Services

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Agency fee benchmarking

We can provide the data and analysis that you need in order to be confident that you are offering a competitive hourly rate for your services to your clients, balancing value for money with a fair days pay for a fair days work.

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Improving Capabilities

Accelerate your team’s new business and business development skills

Useful information

Best practice guidance notes

Best practice guidance notes

Guidance notes, best practice and more information that may help you

Pitch assistance documents

Pitch assistance documents

Advice on managing a pitch, writing a pitch brief and evaluating the agency pitch process

#AARthinks & useful stuff

#AARthinks & useful stuff

Perspectives on current industry trends, issues and other interesting information

Pulse for Agencies 2021

Our perspective on the many challenges 2020 presented for agency leaders and their business development colleagues, and a look ahead to 2021 from our vantage point at the intersection of where brands and agencies meet.
Read hereDownload


If clients are coming to us via AAR, we know they are serious and we have the reassurance of knowing that a pitch is going to be professionally run.

CEO, adamandeveDDB