AAR’s Marketing Ecosystem Audit offers holistic insight into your current capabilities across your people, partners, processes and platforms. We use this to help you uncover current challenges, gaps and overlaps, and tap into opportunities for success.
Through a rigorous process of discovery, design and deployment, AAR works with your key stakeholders to dig beneath the surface and pinpoint the best opportunities for improvement. By measuring and monitoring current capabilities - both internal and external - and understanding how well your existing ecosystem is designed to achieve your wider business goals, AAR provides an impartial and invaluable audit to help map out steps for positive change.
We take the following steps to develop a comprehensive understanding of your
current ecosystem, and how well this is suited to wider business goals:
Assess the current state of play
Data deep dives, questionnaires, one-to-ones and group interviews across key stakeholders
Scenario planning and alignment workshops to agree what the future state should be and how best to get there
Using insight gathered, begin implementation planning for positive ecosystem improvements
An AAR Marketing Ecosystem Audit provides a holistic understanding of the current state of play, allowing brands to align on areas for development and achieve greater efficiencies and effectiveness across their entire ecosystem.
By engaging AAR, brands receive an external and impartial perspective that is invaluable to an effective and insightful marketing ecosystem audit.