External agencies are a vital part of your marketing ecosystem, and it’s crucial that capabilities and outputs are closely aligned to core marketing goals. AAR offers our Agency Model Design service to CMOs, procurement leaders and senior marketers to help audit, diagnose and recommend the best agency model to meet your marketing requirements.
We work with you to understand how your agencies are currently working across the key functional areas of your marketing output, expose any gaps or overlaps in agency capabilities and recommend the right model to elevate your ecosystem.
There are three elements to our Agency Model Design consultancy:
We align with you on the challenges which need to be addressed
We then audit the number, type, capabilities and costs of the current agencies in your ecosystem
We facilitate scenario planning and alignment workshops, providing an ‘outside in’ perspective
We co-design the right agency model for your business and marketing objectives
We begin implementation planning and support for the rollout of the identified new model
A new agency model aligned to your marketing strategy will enable your teams to plan and deliver more effective and efficient marketing with the right agencies, doing the right work, in the right way and at the right price.
Working with AAR, brands receive an external and impartial perspective that is invaluable to developing an effective, optimised agency model.
In AAR’s Design practice, we audit, diagnose and elevate your marketing ecosystem by assessing people, partners, process and platforms, and by ensuring you have the right mix of internal and external capabilities doing the right work, in the right way.
Get in touch today to start designing the right agency model for you.