What does AAR’s Agency Evaluation involve?
AAR’s Agency Evaluation is a highly diagnostic deep-dive audit, providing an objective assessment of crucial capabilities and behaviours that drive performance and enable client: agency relationships to thrive. It offers CMOs and other senior marketers a range of benefits, including:
A deep dive into crucial areas of efficiency
Using AAR’s 45 years of experience, this review explores the vital areas of a relationship that affect output and outcomes, providing invaluable insights and market index for actionable change.
A versatile and flexible solution
Whatever the stage of your relationship, AAR’s Agency Evaluation can be delivered from year one onwards. It works across all communications disciplines, scopes of work and global locations, and can be applied to individual agencies or groups within a wider ecosystem, whether project based or retained.
An ongoing or ad-hoc service
The review can be undertaken as a one-off project triggered by change or short-term need, or as an ongoing annual review or MOT programme to hone a strategically critical relationship worthy of consistent investment.
A dashboard report of actionable recommendations
The result of the tool is a dashboard report of MI, enabling strengths, issues and development areas to be identified, blocks and barriers to be flagged, and the right solutions recommended for actionable next steps.
- A diagnostic approach that gets to the real issues, fast
- Accessible online tools
- Focused interviews
- Time efficient for clients and agencies
- A clear pointer to improvement
- Differentiate between quick wins and longer-term changes
- Focused, mutual action plan
- Capitalise on opportunities and fix emerging issues