Exploring the market

AAR helps identify candidate agencies and consultancies based on your brief

Identify which agencies and consultancies are worthy of your attention with AAR’s Market Exploration. 


Using a brand’s specific requirements and brief, AAR’s Market Exploration service helps CMOs, senior marketers and procurement leaders identify the capabilities that would be best suited to their needs. In some cases you may not be ready to run a pitch, and it may be more useful to see what capabilities and approaches exist out in the market, and understand the art of the possible, to inform your thinking on the role of potential new partners.

The service includes a bespoke report and analysis of findings, along with the opportunity for direct engagement with relevant agencies through face-to-face meetings; helping those looking for an agency to find, connect with and engage the right partners for their ecosystem.  

  • Cut through the noise
  • Get inspiration on the art of the possible from the best agencies in the market
  • Access insight you can’t get anywhere else
  • Save time, money and resources
  • Help inform your requirements for agency partners

What are the benefits?

Focuses attention

By leaving the research to AAR, CMOs, marketing and procurement colleagues can focus their attention solely on the agencies that align with the key criteria of their brief.

Market knowledge

Through AAR’s expert knowledge and relationships, you’re exposed to the full marketplace, with access to leading talent and insight that’s not available on agency websites or in standard credentials decks.

Saves time and resource

Engaging AAR’s expertise and insight will save you time and resources, as well as ensuring you don’t miss out on hidden opportunities or unknown gems.

 

Start exploring your agency market

A Market Exploration can be a stand-alone exercise, with no further action taken, but it is often the first step on a bigger journey to appoint a new agency partner. 

We can inspire you about the capabilities in the market and help you get clarity on your brief for new partners.

So get in touch and start exploring the art of the possible today.

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Paul Phillips

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+44 (0)20 7612 1200
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