Below is a collection of all our best resources, available for you to download
A simple checklist that helps both client and agency team set up the relationship quickly and covers a few things that often get forgotten in the haste to get on with the job.
Here are the AAR top tips to think about once you’ve appointed your new agency
The media pitch principles initiative and creation of the Standard Information Template.
The six principles of best practice in creative pitching, endorsed by ISBA and IPA.
The six principles of best practice in media pitching, endorsed by ISBA and IPA
The first of stage of the IPA’s ADAPT initiative on fostering better commercial creativity, helping you establish more effective partnerships right from the start.
Comprehensive guidelines on best practice in agency pitching, endorsed by ISBA, IPA, CIPS, MCCA and PRCA
A standardised template for media agency information to help you to compare and contrast
Some alternative ideas to consider when you are planning your pitch process.
Some things to think about when you are ending your relationship with an agency partner.
Some things to think about when you are writing a brief for your agency pitch
A review of the past year and our perspective on what comes next.
We advise agencies on how to maximise conversion of new business opportunities and give you the insight to structure and upskill internally to meet these demands, and ultimately help you retain and grow business.
We believe in Creative Capital. View our three client facing practices which help brand owners to unlock Creative Capital in their marketing ecosystem.
We believe in Creative Capital. View our three client facing practices which help brand owners to unlock Creative Capital in their marketing ecosystem.
A review of 2019 in terms of the new business market and trends throughout the marketing communications industry.
The essential guide to working with AAR for our subscribing agencies.
The latest guide to working with AAR for the agency community.
Here are the results from our winter 2018 survey of the agency market on investment in new business and marketing.
A review of 2018 and some useful perspectives and insights for the coming year for an agency audience.
The latest guide to getting the most out of your AAR subscription for our member agencies.
A review of the last year and some useful perspectives on the coming one for marketers.
A review of 2017 and some useful perspectives and insights for the coming year for an agency audience.
A review of the last year and some useful perspectives on the coming one for marketers.
An introduction guide for agencies interested in working with AAR.
The ultimate guide to getting the most out of your relationship with AAR. An essential for all subscribing agencies!
AAR research, perspectives, best practice and a review of the last 12 months.
AAR research, perspectives, best practice and a review of the last 12 months.
AAR research among senior marketers and agency leaders to examine the issues and trends in our industry.
Agency Hourly Rates Data 2016 – Headlines and Highlights.
A review of the last year and a look ahead to the coming 12 months.
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