Designing your Marketing Operating Model

Ensuring your marketing function is future fit

Call Robin on +44 (0)20 7612 1200

Drop us an email

Ensure your marketing function is future fit with AAR’s Operating Model Design service.

The marketing function is evolving quickly, and it’s never been more important to ensure that team organisation is agile and able to evolve at the necessary pace in line with business and customer needs. AAR works with CMOs, procurement leaders and senior marketers to help design a marketing operating model that ensures a business has the right capabilities, organised in the right way.

Typical questions we address during an Operating Model Design project are:

Are my marketing teams organised in the right way to best serve customers?
What is the right marketing function for my organisation?
What capabilities does my marketing team need to drive business growth?
What are the right processes for the marketing team and their agencies to follow to deliver effectively?
What tools and technologies should be used to facilitate efficient marketing operations?

How does AAR’s Operating Model Design work?

We take the following steps to design the perfect marketing operating model for you:

Diagnosis

We diagnose the current state of your operating model, and work to understand your strategy and ambition

Analysis

We analyse the current organisation of your model, and identify any important business challenges

Workshop

We hold design workshops to explore your options, alternative models and align on a new design that’s optimised and fit for purpose

Implementation

We begin implementation planning and support for the rollout of the new model

What are the benefits?

Support your business strategy

A new marketing operating model design will help elevate your marketing team by ensuring you have the right functional design to support your marketing and business strategy.

External perspective

AAR offers brands an external and impartial perspective that is invaluable to developing an effective, optimised operating model.

Design your operating model

In AAR’s Design practice, we audit, diagnose and improve your marketing ecosystem by assessing people, partners, process and platforms, and by ensuring you have the right mix of internal and external capabilities doing the right work, in the right way.

Get in touch today to start designing your new operating model.