The marketing function is evolving quickly, and it’s never been more important to ensure that team organisation is agile and able to evolve at the necessary pace in line with business and customer needs. AAR works with CMOs, procurement leaders and senior marketers to help design a marketing operating model that ensures a business has the right capabilities, organised in the right way.
We take the following steps to design the perfect marketing operating model for you:
We diagnose the current state of your operating model, and work to understand your strategy and ambition
We analyse the current organisation of your model, and identify any important business challenges
We hold design workshops to explore your options, alternative models and align on a new design that’s optimised and fit for purpose
We begin implementation planning and support for the rollout of the new model
A new marketing operating model design will help elevate your marketing team by ensuring you have the right functional design to support your marketing and business strategy.
AAR offers brands an external and impartial perspective that is invaluable to developing an effective, optimised operating model.
In AAR’s Design practice, we audit, diagnose and improve your marketing ecosystem by assessing people, partners, process and platforms, and by ensuring you have the right mix of internal and external capabilities doing the right work, in the right way.
Get in touch today to start designing your new operating model.