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We help agencies to improve their performance during and beyond the pitch process.

We work with a wide range of marketing, communications and procurement clients, advising them on their agency selection processes and the management of their relationships, helping them get the best out of their agency partners.

We see at first-hand the reasons why clients choose some agencies and reject others, and why some relationships are successful and others aren’t. This gives us a valuable perspective that can help you manage and grow your agency business.

Subscription to AAR gives you access to a wide range of benefits and services that will help you succeed in new business and with your existing clients.

"They are great collaborators who helped us cut through the word-soup of agency selling and tangibly reenergised our conversations with new clients."

  • Havas

Subscribing to AAR means you have access to a number of benefits and services

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Consultancy from Business Directors

Briefings, meetings, conversations...

Whether you want a critique of your credentials, a viewpoint on what’s going on in clients’ heads when they run a pitch, or just a perspective on the current new business market, our Business Directors are your first port of call. Your subscription guarantees the opportunity to have regular conversations and meetings with an expert who understands your agency, your competitors, and the new business landscape.

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Access to relevant briefs

Clients of all types, shapes and sizes...

We work with clients who want to find new agency partners of all sizes, scope and approach in the UK, internationally, and globally. We will help you at every stage of the process, giving advice, support and feedback that enables you to make the most of every opportunity. You can take advantage of the leads we provide, safe in the knowledge that the client is serious in their intent and, even if you aren’t successful, you will gain valuable feedback and insight to help you improve your future performance.

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Training and events

Being match fit for new business...

We have created a range of popular training modules and workshops for those working in agency new business or biz development roles. These in-agency sessions ‘package up’ our knowledge and expertise in order to give you skills that you can immediately put into practice and help you stand out from your competitors. We also offer 25 different half day group training sessions across the year, focussing on new business and agency leadership skills, with something for every level of seniority and experience.
To help you meet your peers in the new business community, we also get everyone together for social and professional early evening events throughout the year. This might be a fun (and very competitive!) agency quiz night or a Masterclass lecture from a high profile, inspiring marketer.
Take a look at our Events section for future sessions to give you a flavour.

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Research and data

Management info, sound bites and golden nuggets...

You will have privileged access to unique data and research that we compile for subscribing agencies every year. This includes our regular reports on ‘Agency Investment in Marketing and New Business’, the biannual ‘Benchmarking’ report summarising agency hourly rates by agency size, job function and seniority. You will also receive the annual AAR Pulse report packed with results from our annual research into client:agency relationships, data and perspectives on the new business market, and a sneak preview of the upcoming events and training seminars that will be available to you. And you’ll have exclusive access to our unique online data and management information tool, It summarises reported account moves on an on-going basis, dating back to 1997m enabling you to run reports on new business reviews by company, brand and sector, customising your searches by location and media type.

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