Drinkaware is a charity funded by the alcoholic drinks industry with the remit to encourage responsible drinking.

We worked with them to appoint an agency with both experience in creating behaviour change campaigns and credentials in creating cut through campaigns with a strong call to action.

Following a pitch process, the list was narrowed down to Creature, The Corner and The Gate, with The Corner winning through and we look forward to seeing the results of their work later in the year.

Commenting on the review Mark Chandler, Director – Marketing and Partnership Activation at Drinkaware, said:

“Working with AAR ensures an efficient, objective process that is extremely well managed. It saves time, effort and energy meaning more focus can be spent on working with the agencies for a better outcome, rather than coordinating diaries.”