Just Eat had been operating successfully across its core markets, each one producing its own advertising. This approach was going to be unsustainable as the business continued to grow and AAR was briefed to help Just Eat identify agencies that could deliver global work that would have creative impact and resonance across multiple markets.

The heart of the brief was to replace what was a functional relationship between the brand and its customers, with more of an emotional one, and so help to distinguish Just Eat from an increasingly crowded and noisy competitive marketplace. All of which had to be done in an aggressive timescale.

Against stiff competition, McCann’s delivered a pitch-winning performance.

Susan O’Brien, Global Brand Director of Just Eat, commented:

“As our marketing had become more global in nature we wanted a step change in our creative agency partnership that could match our ambition and service our future growth. All of which had to be realised in a new communications platform and creative idea that could be launched in a matter of months. 

AAR created a programme that met the demanding timescales, gave confidence in our decision making and future-proofed our agency appointment.”