Barclays retains BBH
Barclays was a longstanding client of BBH and, whilst the relationship was not without its challenges, together they had produced highly effective advertising.
The bank was embarking on a new strategic direction and wanted to ensure it had the right agency partner. BBH rose to the challenge and, with a mind-set of not being the incumbent agency, they took the opportunity to present a new version of BBH to the Barclays team.
In doing so, they didn’t simply retain the account, they won the pitch against the strongest of competition.
Commenting on the review Jo Hoskins, Head of Advertising, Marketing Comms, said:
‘Whilst we could have run the pitch on our own, it would not have been as well managed, informative and enjoyable as it was having AAR’s support. If you’re going to pitch, it will be a better one with AAR involved.’