uSwitch appoint Joint to UK creative account
uSwitch operate in one of the most competitive market places, competing against other brands with very deep marketing pockets. They were consequently looking to appoint an agency who could not only help differentiate them, but also understood how the market worked to ensure that they were able to balance the brand requirements against the need to drive numbers.
Following a competitive pitch against BMB, St Lukes and Creature, Joint were awarded the account, with the new campaign due to break in early 2020.
Commenting on the review Alex Gibson, Head of Brand Marketing at uSwitch, said:
“Working with AAR on our recent creative agency pitch process was invaluable. The level of experience and industry knowledge which they brought to our business enabled us to run the process much more quickly – and with less resource – than we could otherwise have managed. Their commitment to helping us find the right creative partner was visible throughout the process, and their counsel went beyond the scope of the project. We are delighted with the way the pitch was handled, and with our appointment. I would highly recommend AAR to anyone seeking to run a successful pitch process.”