Vision Express appoints Leo Burnett to creative account

Vision Express operate in a highly competitive but growing marketplace, dominated by a market leader with very deep media pockets.

A new senior team had been assembled at the company with an ambition to find a differentiating position and grab a significant share of that market.

It was essential that any campaign created proved to be beneficial to both consumers and employees, both of which would be important audiences for future success.

Following a comparative pitch process, Leo Burnett was appointed as their long term creative/strategic agency partner and we look forward to seeing the results of their recommendations in the near future.

Commenting on the review Jane Exon, Marketing Director at Vision Express, said:

“This is the second time I have worked with AAR. Once again the process was not only efficiently managed (protecting us from the torrent of cold calls) but the AAR team added value to the process with their expertise and wise counsel.”