Cristiana brings over 20 years of experience as a marketing and communications expert, with a significant portion of her career dedicated to leading the development of marketing and communication solutions for global brands.

Her approach is rooted in a deep understanding of consumer behaviour, an analytical assessment of market data, and a creative flair for problem-solving, allowing her to craft strategies that are effective and adaptable for the ever-evolving global marketplace.

Having spent time in award-winning agencies before moving to consulting, she has rich experience in accelerating business growth for matrix organisations across diverse industries and geographies.

Cristiana helps marketers across the following areas: optimising marketing ecosystems (including in-housing business cases, ways of working), developing customer-centric end-to-end processes, strategic prioritisation frameworks and leading change management programmes.