AAR has been busy behind the scenes helping clients and agencies faced with these challenges who wanted new, evidence-based options that delivered against their tasks and didn’t distract from their objectives.
When probing how we could help, time and again CMO’s and agency leaders shared their frustration that, in the absence of a more appropriate approach, calling a pitch was used to address these issues.
Both CMO’s and agency leaders accepted that, at best, this would only reveal a partial answer to the big questions. And, at its worst, is a waste of good people’s time, energy and focus. We agree. That’s where we can help with the AAR Benchmark Audit - benchmarking people, production and performance.
There are three aspects to the Audit that can be procured separately or in combination, depending on your clients’ requirements and what you are looking to measure.
Measures an agency’s hourly rate card against the market, using AAR’s comprehensive database of agency hourly rates.
Assesses the cost efficiency of an agency’s production across third party suppliers, processes and costs, measured against an industry acknowledged, best practice framework and our benchmarked data.
Assesses to what extent you and your client are working in the most efficient way you can to deliver against the agreed scope of work overall, or against a specific factor.