Not so long ago, when agencies were challenged to be ‘faster, cheaper or better’, it was customary for them to ask the senior client which of those was the priority. Not anymore. Now the challenge is proving you are delivering against all three in a way that convinces all marketing stakeholders, including the Board, who often just see a large cost line and opportunity.
AAR has been busy behind the scenes helping clients and agencies faced with these challenges who wanted new, evidence-based options that delivered against their tasks and didn’t distract from their objectives.
When probing how we could help, time and again CMO’s and agency leaders shared their frustration that, in the absence of a more appropriate approach, calling a pitch was used to address these issues.
Both CMO’s and agency leaders accepted that, at best, this would only reveal a partial answer to the big questions. And, at its worst, is a waste of good people’s time, energy and focus. We agree. That’s where we can help with the AAR Benchmark Audit - benchmarking people, production and performance.
There are three aspects to the Audit that can be procured separately or in combination, depending on your clients’ requirements and what you are looking to measure.