Better relationships, better results: equip your teams with the skills & tools to master agency management and deliver better results
This divide is not just detrimental to current projects but is also stifling creative growth. Companies experiencing these partnership difficulties are 3x more likely to predict a business decline in 2024. What’s the issue and how can clients be more proactive in managing these relationships?
One key factor lies in clients' behaviour, attitudes, and skills. Like the conductor of an orchestra, clients play a crucial role in setting the tempo and ensuring all deliver exceptional performance. The best client/ agency relationships thrive on mutual accountability and active participation from both parties.
However, many marketers lack formal training in agency management, leading to reactive firefighting, inefficiency, and a repetitive blame culture. Clients who prioritise agency management make better decisions, drive better ROI, and ensure effective marketing efforts.
Ready to elevate your team’s agency management skills and hit all the right notes? Discover how our Upskill programme can help orchestrate success.
We work with B2B & B2C clients, both in the UK & globally
We work virtual-first & in real life, depending on location
We work with all types of briefs, channels & disciplines
We consistently achieve over 90% attendee satisfaction
In our quest to drive better agency management, it’s crucial for clients to consider their role in driving change and successful partnerships. That's why, in our approach to Better Agency Management, we use different levers for accelerating successful client/agency relationships. There are six:
Context is everything. How well do your agencies understand your external and internal challenges? And how well do you know theirs?
Construct explores your agency model, remit and scope and future trends. And asks what this means for the day to day?
Commercial unpacks the different payment models. Time based or output based. Project, retainer or combo? How does this affect efficiency?
Within an agency there are different disciplines, teams, motivators and demotivators? How well do you know each other’s objectives? And what helps or hinders success?
Ways of working can enable success or very quickly be barriers and blocks to pace and agility. How do you identify pain points and work together to resolve them?
What does great look like? Where are we now? And how do I set up new agencies for success? Time to find out…
All AAR trainers have client backgrounds ensuring they have real understanding and experience of the ask, task and challenges your teams face, combined with AAR’s in-depth knowledge of the industry we all serve.
Only training that is memorable will stick – we have developed materials and a unique training style that works across all categories, all types of agencies and a range of disciplines, whether creative or media, and B2B or B2C.
Training is only effective if it drives real change; our combined package of group training AND follow up wash up session are a real game changer in delivering genuine behavioural change and commercial success.
AAR crafted three modules for us, including Agency Management. The process was seamless; drawing from their extensive experience to meet our specific needs, providing bespoke programmes that resonated with our marketing teams and challenges. The focus on fostering a learning culture, prioritising continuous improvement over blame, has equipped us with the tools and mindset necessary for effectively managing our agencies for success.
Marketing Controller, UK Retailer
Ready to fine-tune your team’s agency management skills and hit all the right notes? Discover how our AAR Upskill training can help orchestrate success.
Better Agency Management is part of the Better Work: Core Marketing skills programme delivered by AAR which includes Better Briefing, Better Evaluation, Better Critique and Better Agency Management.
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