Better Work: Building confidence and capability in the "How" of Marketing
Marketing success isn’t just about what you do. It’s about HOW you do it. The Better Work programme tackles the core foundations of effective marketing collaboration, designed to upskill your marketing team where it matters most. Whether it’s setting the stage with a sharp brief, building thriving agency partnerships, providing actionable feedback on ideas and concepts, or measuring impact with precision, we’ve got you covered.
Set the stage for success. Great work starts with great input. This module equips your team with the tools and techniques to write clear, inspiring briefs that align stakeholders and set agencies up for success.
Get the most from your partnerships. Agency relationships thrive on mutual understanding and accountability. This module helps teams to navigate the complexities of modern marketing operating models considering design and onboarding, remuneration models and remit, building trust and managing issues.
Turn feedback into progress. Feedback isn’t about what you say - it’s about how you say it and how it is actioned. This module helps teams deliver constructive critique that inspires creativity, improves outcomes, and keeps work aligned with objectives.
Unlock the power of meaningful measurement. Great marketing doesn’t end with delivery—it’s about proving effectiveness and learning what to do next. This module helps teams embrace evaluation as a critical step in driving better marketing outcomes considering what was delivered (performance) and ways of working (process/people).
We work with B2B & B2C clients, both in the UK & globally
We work virtual-first & in real life, depending on location
We work with all types of campaigns, channels & disciplines
We consistently achieve over 90% attendee satisfaction
Wondering how fast your programme could be implemented? Have a look at a typical 12 week plan for 1 cohort of 10 people with each stage designed to immerse teams, provide practical learnings, and embed sustainable change.
All AAR trainers have client backgrounds ensuring they have real understanding and experience of the ask, task and challenges your teams face, combined with AAR’s in-depth knowledge of the industry we all serve.
Only training that is memorable will stick – we have developed materials and a unique training style that works across all categories, all types of agencies and a range of disciplines, whether creative or media, and B2B or B2C.
Training is only effective if it drives real change; our combined package of group training AND follow up wash up session are a real game changer in delivering genuine behavioural change and commercial success.
AAR crafted a truly bespoke programme for marketing excellence training which met business needs and objectives but, more fundamentally, the needs of our team at an individual level. This magic formula is what makes the AAR programme so special. It's an alchemy they need to patent.
Head of Brand and Creative, Retail
Ready to take the next step and equip your teams with the skills and knowledge all modern marketeers need? Let’s chat about how AAR can help deliver just that in the right way for your brand, your business and your team. Because in our view the HOW of marketing is just as important as the WHAT.
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