Commercial Audit

Benchmark your agency’s people, production and performance 

AAR’s Commercial Audit helps you run a critical eye over the commercial arrangements with your agencies, without the need for a lengthy or complex pitch process.

For senior marketers looking to critically assess an incumbent agency, AAR’s Commercial Audit is the most efficient, cost-effective and accurate way to gather insight into how things are working and where improvements could be made with your external agency partners. 

It can be challenging to get impartial, objective benchmarking of the commercial position with your agency - whether it be hourly rates, cost-efficiency of production or effectiveness of collaboration with other incumbent agencies. Often, it can feel like the only way to gather the information you need is with a lengthy pitch process. 

AAR works closely with both brands and agencies to gather the information that’s relevant to your specific needs, meaning you can avoid calling an unnecessary pitch and still get all of the data you need to succeed. 

The consultancy is flexible and can cover analysis of one, two or all three of the elements above. 

What are the benefits?


Evidence-based results

We provide a fact base that enables clear and focused recommendations of where efficiencies and improvements can be applied, as a result of an evidence-based examination.

Improve your marketing performance

Improves the working relationship between you and your agency by ensuring the question of efficiency and cost competitiveness are answered and addressed.

Introduce innovative models

Find new and more effective ways to incentivise performance with AAR’s expert help and our knowledge of a wide range of emergent commercial models

Improve your business outcomes 

The evidence that longer working relationships between brands and their agency partners delivers better work is unquestionable. AAR’s Commercial Audit delivers a critical analysis that builds on and strengthens a good working relationship.

Get in touch to discuss how we can help you maximise your agency relationships.


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Maria Farrell

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