Training and Development

Investing in your capability

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Sharpen your marketing capabilities with training in the latest marketing thinking, ideas and theories and ensure individual and collective knowledge is bang up to date.

Your marketing ecosystem is the sum of your internal and external capabilities. To keep ahead, those capabilities need to be stretched, developed and grown. AAR offers a suite of training and development options, which cover both knowledge expansion and application, to enhance your marketing excellence.

An organisation’s marketing skills bank needs to be constantly expanding. That’s why whenever we are talking about a growth plan or a transformation programme, a capability assessment and a development road map is at the heart of our thinking.

We work with clients at different points and places on their capability journey to deliver a marketing training programme that’s right for them, either as a strategic partner shaping and forming the plan, or as a training partner delivering part or all of an agreed capability plan. We happily work as a lead capability partner or as part of a client’s capability roster.

How does AAR’s Marketing Training and Development work?

Using a variety of AAR tools, including online self and manager assessment surveys and senior interviews, we capture a picture of now versus future skill and knowledge requirements to deliver a gap analysis and priority view.
Sharing the AAR menu of skills and knowledge topics and territories, we clarify the areas in need of assessment, aiming to track against 20 to 30 topics to ensure breadth and depth. We then adapt the language to reflect the client’s nuances and culture.
Once we have a clear view of needs, priorities and the scale of the gap, we can then recommend the right training and development road map. Whilst each marketing training programme is bespoke, it broadly covers the following elements:

Understand ambition

We work to understand your ambition and hypothesis

Capability gap assessment

If goals aren’t yet scoped, we can work to determine any gaps in capabilities

Create the right plan

AAR assesses the most efficient and effective way to deliver the skills and knowledge needed, considering learning styles and options

Present options

Including priorities, pace, commitments needed, measures and timeframe

Getting started

AAR pilots the kick-off core programme, by rolling out a specific topic or using single teams to lead a wider programme

Measure results

Measuring learnings and implementation is crucial both short and long term to assess “stickability” and demonstrable change

Ongoing support

Follow-up support is a core aspect of our capability planning and training programmes

Scale up

Having piloted and refined the programme, AAR commences scaling up, using learnings from initial work

Capability Dashboards

We discuss effective ways to link metrics to outputs and outcomes

What are the business benefits?

Clarity

Accurate advice on where to focus training and development investment, to make a measurable difference to output and outcomes.

High retention of valued talent

It’s easier to retain upskilled teams who feel good about their development options; AAR’s training helps to future proof their development and progression.

A clear capability proposition

For use in internal and external recruitment: a crucial competitive advantage given the value put on training and development by Gen Z/ Millennial employees.

Training is really important to Argos and so we turned to AAR to develop a strong marketing programme for us. They built bespoke, relevant modules that our colleagues across the Marketing department really got the most out of and delivered them with a knowledge, passion and energy that was exemplary. The training was incredibly well received, with fantastic scores across the piece.

Sainsbury's Argos

Why use AAR’s Training and Development service?

Upskilling people with the latest knowledge and skills isn’t a choice in today’s competitive world
Magic happens when potential is released and realised, and new ideas and thinking are the lifeblood of growth
Diagonal development and ‘squiggly careers’ open up possibilities, and retaining and developing good people is more effective and efficient
Growing capability is a key source of competitive advantage
AAR brings its creative capital to develop your capability capital

Make that capability leap

Interested in fuelling your teams’ skills and knowledge bank? Focused on making capability leaps, rather than steps? Come and have a chat to explore how we can accelerate your ambition to deliver the right training and development plan, and ultimately the right results.