Via Zoom video conference
Has there been a time when creativity is more valued, yet so under-appreciated and understood?
AAR evidence has shown that clients demand it and agencies crave to deliver it. Yet the relentless march of algorithms, the treadmill of ‘arithmocracy’ and the obsessive focus on accountability has led to a uniformity, a downweighting of creativity and a gnawing frustration amongst many agency personnel that risk and bravery are being stigmatised, and creativity marginalised and ghettoised.
The latest in AAR’s seminar series focuses on understanding the nature of creativity. It provides ideas and techniques to empower and inspire creativity and imagination among account teams, across the whole agency, and even to enhance agency-client relationships.
This seminar, hosted by Anthony Tasgal, is designed to:
Account leads, Account Directors and those aspiring to become Account Directors in the next 6-12 months.
Anthony Tasgal – ‘Tas’ to the world at large – is a Man of Many Lanyards. He is a long-term agency planner and still freelances with several agencies and clients, including the Royal Albert Hall.
He runs his own training company and is a Course Director for the Chartered Institute of Marketing, the Market Research Society, the Institute of Internal Communication and the Civil Service College, running courses on Storytelling, Behavioural Economics, Insightment and Creative Briefing among others in the UK, US, China, Hong Kong, Australia, Sweden and UAE. He also lectures at Bucks New Uni and Nottingham Trent.
Tas is also a full Member of the CIM, a regular speaker at client events and international conferences and has written three books – The Storytelling Book ,The Inspiratorium and “InCitations”. Basically, the man never sleeps.
We will be running one session only from 10am to 12.30pm on Wednesday 21st September 2022 via Zoom. If you or a colleague would like to participate, please do email us on firstname.lastname@example.org and we’ll be sure to send you the conference details.
NB: AAR seminars are exclusive to AAR subscribing agencies only. A maximum of FIVE places per agency for our remote sessions, please.
Many thanks for your flexibility and support throughout these unprecedented times.
NB: Bookings will open in mid-August for this session.
All AAR Seminars are CPD accredited