AAR Core Level Seminar - Dynamic listening

Introduction

"Seek first to understand, then to be understood." Steven Covey

The biggest issue that clients often cite is ‘my agency doesn’t listen to me’. We habitually listen with the intent to reply rather than really hear and be changed by what is being said.

Listening is a skill. One that is often underrated. The most impactful communication isn’t about how persuasively you speak; it’s how you consciously and skilfully listen to clients, consumers, employees and each other. 

This seminar will help you to hone your listening skills, enable you to identify the different levels of listening and what gets in the way. It will guide you to understand what you need to listen out for to be a successful listener and make a transformational impact in your relationship with your clients, and in your life.

Seminar Overview 

• Understand what the true benefits of listening are, and the power of being an effective listener
• Identify what stops us from listening
• Understand the three key levels of listening and identify where you might need to shift to
• Develop your skills on what to listen for and be open to be changed by what you hear

Benefits 

• This session will help you be aware of the conditions to help you listen (to clients, consumers, customers and colleagues)
• To notice at which level of listening you are working, and change if necessary
• Tips and tools on listening to enhance your relationships and sharpen your listening skills to generate positive outcomes and working relationships

Who should attend?

Anyone who needs to listen to customers, colleagues, friends, or family!

About the presenter

Lizzie Palmer started at O&M as an account handler. After 8 years and 4 agencies, the poacher turned gamekeeper. Previously Marketing Director of Capital Radio Discovery Channel and Director of Worldwide Brand Strategy, Development & Communications at Orange, Lizzie now facilitates, trains and coaches across the globe in areas such as storytelling in business, leadership, consultative selling, getting to vision and values and strategy and teambuilding. Her clients include ISBA, IPA, AND Digital, OVO, ONS, The Cotswold Company, CTO, The National Film and Television School, The Oxford Cultural Leaders Programme, CTO.

Running this session online 

We will be running one session only from 10am to 12.30pm on Wednesday 20 April 2022 via Zoom. If you or a colleague would like to participate, please do email us with name, job title, agency and email address on events@aargroup.co.uk and we’ll be sure to send you the Zoom conference details. We cannot process bookings without those details!

NB: AAR seminars are exclusive to AAR subscribing agencies only. A maximum of FIVE places per agency for our remote sessions, please.