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AAR Core Level Seminar Programme: How to make your language more inclusive

Via Zoom video conference


Unlock the transformative power of inclusive language in the creative industry. Discover how it enriches storytelling, enhances brand authenticity, and deepens audience connections. Dive into core principles and actionable strategies, navigating language around gender, sexuality, race, disability, religion, body positivity, and beyond. By embracing inclusive language, you're not just refining your creative and communication skills, you're challenging oppressive norms, amplifying marginalised voices, and paving the way for a more equitable future.

Seminar overview

  1. Inclusive language definition.
  2. Benefits of inclusive language.
  3. Consequences of non-inclusive language.
  4. The 7 principles of inclusive language: freedom of speech ≠ freedom from consequence, impact > intent, self-identification, complexity & nuance, courageous conversations, lifelong learning.
  5. Exercise to deconstruct inclusive language examples (covering language about gender, disability, age, sexuality, race, religion and body-shaming).
  6. Practical strategies to make your organisation’s language more inclusive.


  1. Connect with diverse audiences and drive impactful engagement.
  2. Improve your communication skills, both with colleagues and in your client work.
  3. Unlock new creative avenues by embracing diverse perspectives.
  4. Foster belonging in your workplace.
  5. Develop a deeper understanding of social justice issues.
  6. Challenge outdated norms, amplify marginalised voices, and drive meaningful change.

Who should attend?

Anyone who wants to make their language more inclusive. Whether you're shaping internal communications with colleagues or crafting external client work, inclusive language skills are invaluable. Leaders, managers, strategists, copywriters, HR professionals and DEI Committee Members alike will find this session transformative for both professional endeavours and personal growth.

About the presenter

Yuliya Pankratova (co-founder of UNLRN) is a Russian immigrant with Jewish heritage. She started her career in the advertising industry, where she saw first-hand the workplace challenges around Diversity, Equity & Inclusion. She went on to direct a DEI scheme in the communications industry, gaining experience in inclusive recruitment and strategy. She is qualified in Mental Heath First Aid, Trauma Informed Practice and Mediation. She is a mentor for the Kid’s Network and Every Future Foundation, as well as a published author-illustrator.

Running this session online

We will be running one session only from 10am to 12.00pm on Wednesday 19 June 2024 via Zoom. If you or a colleague would like to participate, please do email us with name, job title, agency and email address on and we’ll be sure to send you the Zoom conference details. We cannot process bookings without those details!

NB: AAR seminars are exclusive to AAR subscribing agencies only. A maximum of FIVE places per agency for our remote sessions, please.

Event Information

Via Zoom video conference
10:00AM - 12:00PM
Free to AAR subscribers

All AAR Seminars are CPD accredited

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