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AAR Core Level Seminar Programme - Supercharge your content creation with AI

Via Zoom video conference


Artificial intelligence is revolutionising marketing and content creation. Today’s AI tools can inspire ideas, support your research, write first drafts, as well as generate images or videos. And the interesting part? AI is still in its infancy.

Join us for this practical workshop to discover how you can use AI tools to support your writing and content creation. You’ll leave with a toolkit of AI knowledge and effective prompts that you can implement straight away.

Seminar overview

This practical seminar will help you to harness AI’s potential and provide core foundational skills to keep you ahead of the game. Equipping you with proven techniques and prompts, you’ll be ready to boost your productivity, save time and augment your skills. 

You’ll also learn how to embrace AI tools without sacrificing your human creativity. Today’s most successful businesses know that human and AI symbiosis is going to be key. 


  • Get an overview of the current AI landscape, including the main AI tools. 
  • Discover how AI can give you fresh ideas for your marketing content.
  • See how AI tools can save you time on research, editing and writing. 
  • Find out how to create effective structures and first drafts for everything from social posts to blogs.
  • Explore how you can use AI to generate images, videos and animations.
  • Gain an understanding of the key considerations and pitfalls to avoid. 

Who should attend?

Those creating content for your agency. New business and marketing plus those from the leadership team who need to write or create content for the agency. 

Our assumption is that those agencies with creative departments will already be up to speed by being ‘in it’ every day, however, if you think anyone would benefit from a foundational session then please send them along. 

About the presenter

Kerry Harrison is an AI consultant and copywriter, specialising in using artificial intelligence to augment human creativity. Over the last five years, she has co-created the world’s first AI gin, crafted an AI Queen’s speech for Wired Magazine, brought the award-winning Cheltenham Science Festival AI curator to life – and has spoken about AI both nationally and internationally.

She has won two DMA Awards for 'Best Use of AI' and is the Course Director of the AI Copywriting Masterclass at the Chartered Institute of Marketing.

Running this session online

We will be running one session only from 10am to 12.30pm on Wednesday 17th April 2024 via Zoom. If you or a colleague would like to participate, please do email us with name, job title, agency and email address on and we’ll be sure to send you the Zoom conference details. We cannot process bookings without those details!

NB: AAR seminars are exclusive to AAR subscribing agencies only. A maximum of FIVE places per agency for our remote sessions, please.

Event Information

Via Zoom video conference
10:00AM - 12:30PM
Free to AAR subscribers

All AAR Seminars are CPD accredited

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