Via Zoom video conference
Creative firepower and strategic thinking are valued by (some!) clients as adding value to their businesses. However, when negotiating fees, clients look at the account management hours and ask “what value are they adding to my business?”
Imagine a world where this resource is seen as a positive asset, valued and appreciated by clients rather than a cost to be negotiated down.
In this interactive seminar, we’ll explore ways to improve your client relationships. Your session will be led by Gareth Turner, an experienced client-side leader, who will share his perspective and insights:
This seminar is intended for those who are leading a client relationship in their agency, those playing a significant role in client relationships, or those who will move to one of these roles in the near future.
Gareth Turner is an experienced Global FMCG marketing and commercial leader with a proven and successful track record in developing brands, individuals and teams with such household brands as John Smith’s, Bulmers, Lurpak, Cravendale, Arla and now at Weetabix. He’s a simplifier of strategy and a hater of marketing BS. He believes that using your strategy to guide decision making is the key to great marketing.
Normally, AAR seminars are held in the rather lovely Penthouse over at the IPA on Belgrave Square, and we hope to be welcoming you through their doors again very soon. However, as we look to return to a new normal post-COVID, all of our 2021 seminars will be delivered remotely via Zoom video conference. This enables us to continue to deliver on our commitment to providing training for our agency subscribers in a safe and convenient format.
We will be running one session only from 10am to 12.30pm on Wednesday 17 November 2021 via Zoom. If you or a colleague would like to participate, please do email us on firstname.lastname@example.org and we’ll be sure to send you the conference details.
NB: AAR seminars are exclusive to AAR subscribing agencies only. A maximum of FIVE places per agency for our remote sessions, please.
Many thanks for your flexibility and support throughout these unprecedented times.
NB: Bookings will open in mid-October for this session.
All AAR Seminars are CPD accredited