Via Zoom video conference
Creative firepower and strategic thinking are valued by (some!) clients as adding value to their businesses. However, when negotiating fees, clients look at the account management hours and ask “what value are they adding to my business?”
Imagine a world where this resource is seen as a positive asset, valued and appreciated by clients rather than a cost to be negotiated down.
In this interactive seminar, we’ll explore ways to improve your client relationships. Your session will be led by Gareth Turner, an experienced client-side leader, who will share his perspective and insights:
This seminar is intended for those who are leading a client relationship in their agency, those playing a significant role in client relationships, or those who will move to one of these roles in the near future.
Gareth Turner is the former Head of Marketing at Weetabix, where he oversaw the long-term brand strategy for the nation’s favourite cereal. He has over 23 years’ experience working within food and drink and has also had the pleasure of leading the marketing for household name brands like John Smith’s, Bulmers, Lurpak, and Arla in local and global roles. He’s passionate about working with organisations with a long term, strategic approach to brand building, mixed with a good dash of bravery.
Now Gareth runs Big Black Door, a marketing consultancy which offers senior marketing leadership experience to businesses who want to supercharge their growth.
Gareth regularly contributes to Marketing Week and frequently shares his marketing perspectives on LinkedIn and in his email newsletter. Subjects he is especially passionate about include the benefits of a productive, more respectful relationship between agencies and clients, and how to enable bolder marketing in your business.
We will be running one session only from 10am to 12.30pm on Wednesday 19th October 2022 via Zoom. If you or a colleague would like to participate, please do email us on firstname.lastname@example.org and we’ll be sure to send you the conference details.
NB: AAR seminars are exclusive to AAR subscribing agencies only. A maximum of FIVE places per agency for our remote sessions, please.
Many thanks for your flexibility and support throughout these unprecedented times.
NB: Bookings will open in mid-September for this session.
All AAR Seminars are CPD accredited