Wallacespace, 18 Clerkenwell Green, London EC1R 0DP
The AAR Business Development Apprenticeship has become essential training for anyone who is looking to enter the world of new business and directly contribute to their agency’s growth.
But media new business is nuanced, and is seen through a different lens by CMOs and their procurement colleagues than at creative agencies.
The AAR MBDA has been written specifically for people wanting to enter and succeed in media agency new business growth. The course consists of:
Week 1: Course set up; Team introductions; Developing a growth strategy; Public sector vs commercial opportunities; Winning over Procurement; CMO mindset when pitching media
Week 2: A view from the best. This week we’ll be joined by a renowned media agency new business lead; What makes for a compelling RFI (in preparation for the first assignment: completing an RFI)
Week 3: Feedback on RFI submissions; What makes for a successful chemistry meeting (in preparation for the second assignment: an in person chemistry meeting)
Week 4: Team chemistry meetings with Weetabix CMO, Francesca Theokili
Week 5: Chemistry meeting feedback; Course wash up; Award presentation; Drinks!
Team members who are new to new business.
Those who want to get involved in a media agency’s growth and business development.
The first place is free to AAR subscribing agencies.
Subsequent places cost £1,250 (plus VAT) for subscribing agencies and £1,450 (plus VAT) for non-subscribing agencies.
The course will take place at Wallace Space, Clerkenwell Green; just a five-minute walk from Farringdon station.
The course dates and times are:
Week 1: Thursday 21 September 0900-1100
Week 2: Thursday 28 September 0900-1100
Week 3: Thursday 2 October 0900-1100
Week 4: Wednesday 11 October 0900-1200
Week 5: Thursday 19 October 1600-1800, followed by drinks
All AAR training and seminars are CPD accredited