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Is your agency proposition fit for purpose anymore?

The Loft at the Ivy Club, 9 West Street, London WC2H 9NE


As marketing departments emerge from their own transformation projects in a bid to move to a more customer centric approach they are now starting to examine their agency ecosystems and operating models to determine whether they are fit for purpose.

Our research has found that there is a broad diversity in how clients are choosing to structure their agency ecosystems driven by a significant number of key factors that are shaping their thinking.

This is both a threat and an opportunity for agencies. If agencies fail to align themselves with these emerging needs, they will struggle to stay relevant and find themselves on the periphery of some of the most significant and exciting changes going on in marketing today.

Come and join us on 6th November as we share the latest insights on the evolving client agency models and guidance on how to create a strong, distinctive agency proposition that’s fit for this new era.


Tony Spong joined AAR in 2007, having previously worked for over 20 years in senior marketing and agency roles at Royal Mail and Proximity, Tony has extensive insight into the needs of both parties in the client:agency relationship, helping them to navigate the increasing challenges they face today. With a particularly in-depth understanding of all things in the integrated, CRM, promotional marketing, design, strategic consultancy and anything else in communications that doesn’t fit neatly into a box, he is able to put vital context around your challenges whether you are a client or agency.

Tony was elected to the DMA Agencies Council in 2008 and works with Warwick University to educate the integrated marketers of tomorrow.

John Farnell is a London born strategy professional with a 20+ year, multi – continent career within the management consulting & brand strategy consulting fields. He has worked with numerous agencies and consultancies, founded start ups and is currently the Managing Partner at Origin Corporate Consulting. John has extensive experience within a specific area of consulting; corporate positioning. He has managed corporate brand & strategy initiatives across both planned change and buy / sell contexts for organisations large & small. John has both a best – practice and academic passion for all things strategic and brings an interesting perspective to the subject of how an agency creates & manages their purpose and respective corporate brand strategy.


Anyone involved in agency new business, senior management/ agency leadership team and, in particular, those reviewing their positioning to be ready for 2019

Event Information

  • The Loft at the Ivy Club, 9 West Street, London WC2H 9NE
  • 06/11/2018
  • 08:30AM - 10:30AM

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