How can you be sure you’re getting the right deal from your marketing agency partners? How do you benchmark what you are paying the different agencies on your roster and where do you go to access this information quickly?

Whether you’re negotiating a contract with a new partner, reviewing a retained relationship, embarking on a one-off project or preparing annual budgets, make sure you have an informed point of view with AAR’s latest Agency Hourly Rates Data.

Covering the marketing spectrum of advertising, digital, public relations and multi-discipline agencies, including CRM, and sourced from over 120 agencies during summer 2016, this is the most up to date information you can access.

Our data includes hourly rates for all job levels from senior management through to junior executives across all core departments ranging from client services to production, creative to content, planning to technology.

With hundreds of data points available, AAR can provide an essential benchmark to enable you to approach any negotiations with confidence; from a fully informed and unbiased perspective.

Benefits

It’s more than ‘just data’

  • Quickly check you’re getting the right deal from your agency partner
  • Compare your agency fees to the industry averages, for a single agency or across a roster
  • Simple access to unique information from a credible source
  • Better preparation for agency negotiations and commercial conversations
  • Enables annual budget planning from a better informed position
AAR is a great source of intelligence for different agency markets and models. They provide an independent view/benchmark to ensure our business is getting value for money.
JAYNE FARRAR, SENIOR PROCURMENT MANAGER, MARKETING, THE CO-OPERATIVE
What You Get

It’s everything in one place

  • Excel Workbook Image

    Excel Workbook

    An excel workbook comprising the average, highest and lowest hourly rate charged by agencies for specific job roles across nine core departments:

    Agency Principal/ Management
    Client Services/ Account Handling
    Creative
    Planning
    Content
    Data Services, Business Analytics and Econometrics
    Production/Creative Services (Traffic, TV, Other)
    Technology (Front end, IA)
    Social Media/Community Management and Moderation

  • Job functions Image

    Job functions

    Three data points for each job function across differing levels of seniority including:

    Head of Department
    Board Director
    Senior
    Middle
    Junior

  • Range of data Image

    Range of data

    Data available for advertising, digital, public relations and multi-discipline agencies (including CRM) as single purchases or for all four disciplines in a format that allows for an easy comparison against your current agency fees

Costs

Costs

* Prices shown are for orders placed before 31 October 2016.

Single discipline data

£995

EX VAT

Includes one of the following:
Advertising
Digital
Public relations
Multi-discipline

All discipline data

£1495*

EX VAT

Includes all of the following:
Advertising
Digital
Public relations
Multi-discipline

Buy

It’s as easy as 1, 2, 3

  • Get in touch Image

    Get in touch

    Contact Maria on 0207 612 1200, or email on hourlyrates@aargroup.co.uk

  • Make payment Image

    Make payment

    Payments can be made via BACS or cheque.

  • Access data Image

    Access data

    Once payment has been received, we’ll email your data within 1 working day.

Get in touch today