AAR launches exclusive Agency Advice Cohort in partnership with changeforce

A new peer-to-peer community for agency leaders, now live and supporting growth across the industry.

AAR is delighted to announce that the Agency Advice Cohort - a new, invitation-only community created exclusively for AAR subscribers - is now live. Developed in partnership with changeforce, a leading New York-based strategy and growth consultancy, this initiative is designed to support agencies with real-time insights, expert advice, and collaborative discussion.

Hosted via Slack, the Agency Advice Cohort offers a secure, member-only space where agency professionals connect, share knowledge, and tackle the challenges of an increasingly complex marketing landscape. It’s a dynamic, evolving platform shaped by its members - intended to provide practical support and peer-to-peer engagement.

The community combines AAR’s market intelligence with the deep consultancy experience of changeforce, whose team includes former agency leaders, chief growth officers, and strategists. Together, AAR and changeforce bring actionable advice to agencies at all stages, from independents to global networks.

“Creating a space where agency leaders can have candid, strategic conversations has never been more vital,” said Victoria Fox, CEO at AAR.

Within the Slack-based platform, members gain:

• Access to dedicated channels covering key areas of agency growth and leadership
• Insights and participation from both AAR and changeforce consultancy teams
• A collaborative environment for sharing real-world experiences and practical solutions
• Confidential direct messaging for sensitive discussions

Initial conversation themes include client retention and growth, building scalable win rates, pipeline development, establishing sales operations, agency marketplace trends, a marketers’ perspective and future-facing topics around data, technology, and AI. Topics will continue to evolve based on member engagement and emerging industry needs.

AAR subscribers who have joined are encouraged to explore the channels, contribute to discussions, and take full advantage of this timely and targeted resource.