Alzheimer’s Society appoints New Commercial Arts for brand refresh

12 Jul 2021

Dementia is now the UK’s biggest killer, with someone developing it every three minutes. There are 850,000 people with dementia, and this is set to reach 2 million by 2051. One in three people will become a carer for someone with dementia in their lifetime. 

Alzheimer’s Society is the UK’s leading dementia charity, campaigning for change, funding research and supporting people living with dementia today.

The Society had recently created a new strategy to provide a unifying, singular sense of organisational purpose so that it can be clearly and succinctly explained to all stakeholders.

They were therefore looking to appoint an external creative agency to work alongside their internal capabilities to plan and deliver the work needed for a brand refresh and execution.

We worked with the team to identify a shortlist of agencies who were invited to pitch, with New Commercial Arts ultimately being appointed.

Commenting on the review Chris Gottlieb, Marketing and Communications Director at the Alzheimer’s Society, said:

“We were looking to appoint a new creative agency partner as we looked to refresh the Alzheimer’s Society brand  and act as the external expression of our new organisational strategy and purpose.

“We were acutely aware that the agency world is constantly changing and evolving and so we looked to AAR to advise us on who would be the most appropriate partner for our needs. They helped us come up with a fantastic shortlist of agencies and, following a competitive pitch process, we are thrilled to have appointed the team at New Commercial Arts. We’re very excited to see how they can help us support people affected by dementia.

“I would, therefore, have no hesitation in recommending AAR to anybody who needs guidance and knowledge when looking to appoint a new agency partner.”

We look forward to seeing the results of their partnership, and we’re delighted to have played a very small part in helping the Society with their incredibly important work.

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Martin Jones

Counsel to AAR

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