06 Sep 2021
Freesat is the UK’s biggest free to air satellite television service. Operating within an increasingly competitive landscape, Freesat has continued to invest and evolve its business. From becoming a manufacturer, to launching a new device, website and a D2C proposition in the short space of 9 months, by early 2021 they had created a unique free to air organisation in the UK.
These huge changes meant that Freesat's communication needs were also changing, and they needed to be sure they had the right partners on board to support the business moving forward. The client team were looking for agencies who could bring both creativity and rigour to the account to help build a brand platform that could free more people from the shackles of paid-for subscriptions - all without losing sight of the joy of watching TV.
Freesat embarked on a media and creative pitch process, with the support of AAR and, in April 2021, the brand appointed TMW Unlimited to its creative account and The Specialist Works to its media account.
Commenting on the review, Freesat's Consumer Marketing Manager, Katherine Jones, said:
“The direction of our business shifted significantly, and we were looking for a new agency family, across creative and media, to help us on the next stage of our journey. Finding that perfect fit seemed no easy feat.
Having worked with the AAR in my previous creative agency life, I knew they were a bunch we could trust to work collaboratively with to deliver against the brief and source the best there was out there. They did not disappoint, now having worked with them this side of the fence too! We were so impressed with the calibre of all the agencies we met with.
They also managed the process beautifully. Their communication was incredibly clear, their approach very pragmatic and work very thorough. We could really rely on them to do all the heavy lifting, freeing up huge amounts of our time we would have otherwise have had to find alongside full time jobs. Having worked in agencies myself, I feel I have a fairly decent grasp of the market, however, their expertise and guidance is second to none.
I couldn’t recommend them highly enough and will absolutely be working with them, as needs arise, in the future.”