08 Oct 2018
Magnet is the UK’s leading kitchen retailer with over 200 outlets across the UK.
The brand had been working with CheethamBell since 2005 and had consequently built a reputation for being very loyal to its agencies.
Based in Leeds, Magnet were happy to consider agencies from anywhere in the UK, and we subsequently landed on a shortlist of BJL, Isobel, Krow and McCann Manchester.
Following a very hard fought pitch process, McCann Manchester were appointed and will be assisting Magnet to further establish itself as the market leader in the category.