06 Apr 2020
MyOnlineTherapy (MOT) is a new brand offering consumers the opportunity to access quality psychological consultancy remotely rather than always having to be in person.
Experience with producing behaviour change campaigns was a key initial criteria for the shortlisted agencies, together with the ability to work with a media partner, as MOT were looking to appoint a team that could deliver a full service proposition.
One of the key assets that MOT brought to the opportunity was having Professor Green already signed up as a brand ambassador, which meant the agencies had the opportunity to meet with him and share their thoughts and ideas in the run up to the final presentations.
Teams from Engine, Joint, MBA and Mission (including Krow) consequently produced four very compelling pitches with agencies from within the Mission Group being selected to create a campaign that will hopefully make MOT the brand leader in this new and growing category.
Commenting on the review Vasileios Touronis, Chief Operating Officer of My Online Therapy, said:
“Martin and the AAR team delivered an outstanding pitch process for our company.
We had an amazing selection of agencies to see for chemistry meetings that were a great fit to our culture and our brief. The calibre of the 4 agencies invited to the pitch was excellent and AAR’s exceptional project management ensured that everything ran in a smooth and timely fashion. Martin was always present with in depth advice and knowledge.
In conclusion, hiring AAR was one of the best decisions we have ever made. They are delightful to work with and I can not recommend them enough.”