OVO Energy appoints Lucky Generals and Goodstuff

OVO Energy is embarking on a journey to net zero carbon by 2030. Their ambition is to evolve from being a traditional energy retailer to a decarbonisation partner, by giving people a tangible understanding of their carbon footprint and clear ways to reduce it, using OVO’s technology to drive progress.

To help accelerate progress towards this over the next three years and beyond, OVO needed a new creative and media approach. They were looking for agencies who had proven experience of developing big creative platform ideas, that have been built effectively over time to drive fame and trust.

AAR’s brief was two-fold:

1. A discovery phase to define the right agency model for OVO to adopt for any external creative and media services
2. To design a pitch programme to populate this model with the right agency partners

Following a pitch programme in early 2021, OVO Energy appointed Lucky Generals as their new creative partner, and Goodstuff as their new media partner.

Discussing the review, Sophie Muller Head of Brand Marketing at OVO Energy said:

“We partnered with AAR to run a Creative and Media pitch in parallel and quite literally couldn’t have done it without them. Their slick administration of the process, collaborative approach and wise counsel helped us efficiently appoint the perfect agencies for the job.”

Cressida Holmes-Smith, Managing Director at Lucky Generals,  commented:

“AAR allowed us to focus solely on doing our very best strategic and creative work for the client, with a pitch process that felt straightforward, transparent, and fair from start to finish. The extra level of clarity and support was much appreciated, and we would highly recommend working with them.”

Andrew Stephens, Co-Founder at Goodstuff, also commented:

“Most large-scale media pitch processes can be overly complex and, if not carefully managed, provide overwhelming levels of information and options for clients. During the most recent pitch we’ve been involved in, the AAR played a strong role in helping the client team keep their focus on their pitch priorities by providing expert counsel on what really mattered to the client’s business.”