06 May 2019
We worked with Subway UK & Ireland to help them appoint a new creative agency partner. Our brief was to help them find an agency that could not only work in a very fast retail environment but, equally importantly, ensure that their key franchisee audience was involved in the pitch programme. In a final shoot out, Above & Beyond were appointed and we look forward to seeing their work and the difference it will make in this highly competitive marketplace.
Commenting on the review Colin Hughes, Country Director for UK and Ireland, said:
“AAR, under the terrific guidance of Martin Jones, provided a terrific service to Subway in helping us identify and ultimately choose a new creative agency; from the outset, Martin and the team were extremely professional, always accessible and helped us move at speed and with accuracy through what could be an elongated process. Particularly valuable to us was the way in which they got us to think critically and deeply about what we were exactly looking for – overall, delighted with the support of AAR!”