04 Nov 2019
The travel sector is probably one of the most competitive sectors in which any business can operate. There is little differentiation between the products available and, consequently, the brand has become a key asset and point of difference.
The team at Travel Republic are very ambitious and keen to give the brand back its personality which had been diluted over time.
Whilst they were using the pitch to find the right agency partner, there was an added complexity in that the brand had recently taken up a sponsorship opportunity with Take Me Out which meant that not only did any creative vehicle have to work as a programme ident, but these assets had to be delivered less than three weeks after appointment.
In order to facilitate this, additional creative check ins were added to the pitch programme so that when the appointment was made, the appointed agency, which turned out to be The Corner, could start work the next day.
Commenting on the review, Travel Republic said:
“With an overwhelming choice of agencies available across the sector, Martin and the team were instrumental in helping find the right partner for us. They supported us all the way through from initial creative agency selections, chemistry to attending final pitches, providing us with invaluable insights, guidance and planning through-out. The service they offer meant that there was no time wasted at any stage and that we had a positive and competitive final pitch.”