09 Oct 2019
In 2020 TripAdvisor will be 20 years old, during which time it has achieved global fame. But while the brand is well known it’s not known well in what it can offer beyond reviews. And there’s a generation for whom Instagram is the go to platform for inspiration, and for which TripAdvisor has no relevance.
If Trip Advisor is to be around for the next 20 years (and more) this has to change.
The challenge for Lindsay Nelson, recently appointed President of Core Experience, and her team was two-fold:
Havas Media and Mother are just starting out on this journey alongside TripAdvisor, all of whom are excited by the work that’s going to be delivered.
Reflecting on AAR’s support, Lindsay gave three reasons for working with AAR: