At AAR, we’ve helped clients and agencies assess their partnerships for over a decade.

If you are in your first year of working together, we recommend we deliver your first review – our independent ‘health check’.

After that, if your procurement team has a standard approach, it’s easy to absorb your new agency into that or we can adapt our annual review to suit your needs.

This review pinpoints and diagnoses the realities of working together vs expectations, against the intent and ambitions at the pitch and appointment stage. There is a specific focus on the original objectives that most annual reviews don’t have.

Using a combination of online surveys and stakeholder interviews, it’s quick, simple and time efficient and doesn’t detract from other priorities or day to day delivery. It’s also entirely mutual, with both client and agency committing to the review process practically and, we recommend, financially.