Katrina joined AAR at the start of the millennium from a retail administration background in a project management role. Over the past two decades, Kat has provided logistical and organisational support to countless clients looking to review their agency arrangements or to maximise performance from existing relationships.
Kat manages all AAR Events for both brand owners and agencies, including our popular Seminar programme and our highly successful Business Development Apprenticeship. She is also responsible for ensuring our Agency Christmas Party goes with a bang each December, so any complaints about the wine or canapés should go to Kat!
In addition, Kat is also our brand guardian, ensuring AAR’s bold visual identity is spot on across all touch points and that our collective tone of voice is reflective of our brand ethos, personality and values.
Finally, Kat is responsible for the delivery of all marketing communications, including all AAR product collateral, surveys, research papers, our annual magazine, Pulse, and our weekly newsletter for marketers, Vantage. Kat looks after our social media accounts and our website, as well as working closely alongside Robin Charney to deliver and market AAR’s very own podcast, Fightback.