Robin joined AAR from Adobe. She’s been a client-side marketer for over twenty years and now leads the Marketing Ecosystem Design Practice where she helps clients shape the right resourcing models across both agencies and internal marketing capabilities for future growth. She also leads all Digital and Innovation agency sourcing projects to build lasting partnerships for brands across their platform, UX, CX, Ecommerce, content and social requirements.
When not working on client projects, Robin is the creator and host of Fightback – AAR’s business innovation podcast – where she interviews senior change makers inside some of the most iconic heritage brands about their fightback against disruption. Across series one and two, Robin has interviewed people from Boots, GSK, NatWest, Sainsbury’s, KFC, Vodafone, WPP, Barclays, Centrica and The Co-op about their fascinating stories of transforming heritage brands from the inside.