Victoria was appointed as CEO in April 2019. Having had a successful 20 year career agency side, she brings a wealth of experience of running agencies across a number of disciplines to this role. Most recently CEO of LIDA, M&C Saatchi’s global customer engagement agency. In her tenure, the agency doubled in size and won top industry accolade ‘Campaign Agency of the Year Customer Engagement’ for 2 consecutive years and demonstrated growth in the face of complete digital transformation.
In her career, Victoria has had stints in digital, advertising, shopper marketing and CRM agencies. This breadth of experience will come in handy, especially in the joined-up marketing landscape in which today’s CMO operates.
In the last 2 years, Victoria took on the role of global sponsor for Diversity and Inclusion across the M&C Saatchi network. Victoria is very active in this space and sits on the WACL (Women in Advertising and Communications London) Executive committee and is Chair of the WACL Future Leaders Award 2018/19.
Victoria is also honoured to have been named a Global Champion of Women in Business by the Financial Times two years in a row, in both 2017 & 2018.