Through six candid conversations with senior marketing leaders, ReModel explores what works, what’s hard, and the lessons CMOs can take back into their own organisations. These leaders shared not just successes, but the moments they questioned themselves, the pivots that changed everything, and the practical steps that made transformation possible.
Across all discussions, one truth is clear: strategy and creativity alone aren’t enough. Success now depends on the operating model - the people, process, platforms, and partners that turn ideas into impact. ReModel distils these insights into actionable guidance across the four pillars, combining the human reality of transformation with the tools to make it work in your organisation.
Transformation isn’t just operational - it’s personal. Our interviewees shared honesty, humility, and wisdom about the pressures, trade-offs, and moments that defined their change journeys. From questioning decisions to rethinking pivots, their experiences reveal the emotional and cultural side of transformation, and the practical actions CMOs can take to succeed.
We are grateful to the leaders who generously shared their experiences. Their stories form the backbone of ReModel, sharing practical and human insight into how top CMOs tackle marketing transformation today.
Mark Vile, Chief Marketing Officer, Fred. Olsen Cruise Lines
Michelle McEttrick, Former Chief Customer Officer, Primark
Nicola Smedley and Zoe Eungblut, Co-Directors Marketing and Digital, CRUK
Kate Mackie, Chief Marketing Strategy and Operations Officer, EY
Reuben Arnold, Former CMO, Haven
Elliot Moss, Partner and Chief Brand Officer, Mishcon de Reya
Hear directly from the leaders driving marketing transformation.
Each episode brings these themes to life through real stories, practical lessons, and examples - showing how leading marketers are tackling today’s complex environment.
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