Below is a collection of all our best resources, available for you to download
The age of privacy is an invitation to think differently about data, but we need cross-discipline colloboration and the break down of silos to seize this opportunity. To open up a dialogue between clients and agencies on data privacy, this resource outlines starter questions to get the conversation going.
A practical guide to onboarding new agency operations to set up the most successful relationships that flourish within your marketing ecosystem. Relevant for all clients, models and disciplines. Start "Setting up for success" today.
To set up your new agency partnership for long-term success, we've created a series of simple onboarding checklists. This PDF focuses on the first 10 days of your new agency relationship, and will give you the tools needed for a successful (and speedy) onboarding process.
The third in our "Setting up for success" series, this simple onboarding checklist focuses on the first 30 days of your new agency relationship. Whether this is new territory or just a helpful reminder, our checklists will give you the tools needed for a successful onboarding process.
The final checklist in our "Setting up for success" series, this focuses on the first 100 days of your working relationship with your new agency. Whether this is your first time embedding a new agency or if you simply need a reminder, this guide will give you the tools needed for a successful and swift onboarding process.
The media pitch principles initiative and creation of the Standard Information Template.
The six principles of best practice in creative pitching, endorsed by ISBA and IPA.
The six principles of best practice in media pitching, endorsed by ISBA and IPA
The first of stage of the IPA’s ADAPT initiative on fostering better commercial creativity, helping you establish more effective partnerships right from the start.
Comprehensive guidelines on best practice in agency pitching, endorsed by ISBA, IPA, CIPS, MCCA and PRCA
A standardised template for media agency information to help you to compare and contrast
Some alternative ideas to consider when you are planning your pitch process.
Some things to think about when you are ending your relationship with an agency partner.
Some things to think about when you are writing a brief for your agency pitch
Reflections on H1 and a look ahead to the second half of 2025 for the agency community.
Summary of all the good stuff included in your AAR agency subscription for 2025.
AAR's insights and perspectives on the challenges facing agency leaders as we move into 2025 from our vantage point at the intersection of where brands and agencies meet. Also including a reminder of all the benefits that AAR subscription offers agencies.
Reflections on H1 and a look ahead to the second half of 2024 for the agency community.
Our perspective on the many challenges 2023 presented for marketers and agencies, and a look ahead to 2024 from our vantage point at the intersection of where brands and agencies meet.
Forget everything you’ve ever been taught about leadership: the need to be a tough boss, snake oil ‘shortcuts’ to success and tired cliches about ‘leading from the front’. It’s bullsh*t.
The truth is when developing leadership skills, there is no secret formula or set path to follow. From those who manage one person to heads of entire departments, everyday leaders are all around us and good leadership can unlock the potential in us all.
This is the straightforward, uncomplicated belief set out by Chris Hirst in his bestselling book, No Bullsh*t Leadership. AAR has partnered with Chris to adapt the book into an e-learning programme with online classrooms, specifically designed to create more everyday leaders.
Our perspective on the many challenges 2022 presented for marketers, and a look ahead to 2023 from our vantage point at the intersection of where brands and agencies meet.
A review of the past year and our perspective on what comes next for agency leaders and new business colleagues.
We advise agencies on how to maximise conversion of new business opportunities and give you the insight to structure and upskill internally to meet these demands, and ultimately help you retain and grow business.
A review of the past year and our perspective on what comes next for agency leaders and new business colleagues.
We advise agencies on how to maximise conversion of new business opportunities and give you the insight to structure and upskill internally to meet these demands, and ultimately help you retain and grow business.
A review of the past year and our perspective on what comes next.
We advise agencies on how to maximise conversion of new business opportunities and give you the insight to structure and upskill internally to meet these demands, and ultimately help you retain and grow business.
We believe in Creative Capital. View our three client facing practices which help brand owners to unlock Creative Capital in their marketing ecosystem.
We believe in Creative Capital. View our three client facing practices which help brand owners to unlock Creative Capital in their marketing ecosystem.
A review of 2019 in terms of the new business market and trends throughout the marketing communications industry.
The essential guide to working with AAR for our subscribing agencies.
The latest guide to working with AAR for the agency community.
Here are the results from our winter 2018 survey of the agency market on investment in new business and marketing.
A review of 2018 and some useful perspectives and insights for the coming year for an agency audience.
The latest guide to getting the most out of your AAR subscription for our member agencies.
A review of the last year and some useful perspectives on the coming one for marketers.
A review of 2017 and some useful perspectives and insights for the coming year for an agency audience.
A review of the last year and some useful perspectives on the coming one for marketers.
An introduction guide for agencies interested in working with AAR.
The ultimate guide to getting the most out of your relationship with AAR. An essential for all subscribing agencies!
AAR research, perspectives, best practice and a review of the last 12 months.
AAR research, perspectives, best practice and a review of the last 12 months.
AAR research among senior marketers and agency leaders to examine the issues and trends in our industry.
Agency Hourly Rates Data 2016 – Headlines and Highlights.
A review of the last year and a look ahead to the coming 12 months.
© 2025 AAR Group. All rights reserved.
