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AAR’s transition checklist
A simple checklist that helps both client and agency team set up the relationship quickly and covers a few things that often get forgotten in the haste to get on with the job.
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Establishing your new client: agency relationship
Here are the AAR top tips to think about once you’ve appointed your new agency.
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Update on Media Pitching
The media pitch principles initiative and creation of the Standard Information Template
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The Good Pitch: Six Pitch Principles
The six principles of best practice in creative pitching, endorsed by ISBA and IPA
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The Good Pitch: Six Media Pitch Principles
The six principles of best practice in media pitching, endorsed by ISBA and IPA
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IPA Alliances Adaptathon: ‘Setting up the Relationship’
The first of stage of the IPA’s ADAPT initiative on fostering better commercial creativity, helping you establish more effective partnerships right from the start
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CharityComms
Working with Agencies: How to be a Smart Client
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Joint industry pitch guidelines
Comprehensive guidelines on best practice in agency pitching, endorsed by ISBA, IPA, CIPS, MCCA and PRCA
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